Industry Strategy

Increase Participation in the WA Racing Industry

RWWA's overriding objective for the next five years will continue to be the maximisation of the industry participation rate.

Achieving this goal will rest on a foundation of quality, satisfaction of industry participants and industry viability. In the process of achieving this objective RWWA's administration will exercise integrity and ensure a fair distribution of stakes between elite and entry-level participants. The key priorities that have been identified include industry funding, increases in participation and marketing and communication.These priorities will be supported by improvements in Administration, facilities, health and safety and industry integrity. Initiatives to achieve this objective include the following:

• Image management and communication of RWWA's corporate direction
• Development of industry strategy for the direction of each racing code
• Stakes and subsidy policies that drive ownership and participation
• Improving the condition of track and oncourse facilities and other industry assets
• Development and improvement of appropriate training facilities
• Industry promotion
• Developing a successful and sustainable local breeding industry and service export opportunities
• Development of Apprentice schools/other facilities by RWWA
• Development of syndication standards and revised licensed standards
• Removing cost and entry barriers hindering participation
• Maximising on-course betting activities and attendance
• Developing and maintaining appropriate problem gambling policy and related training for retail agents, oncourse tote operators and RWWA staff. In addition, promoting and developing public awareness programs
• Increasing participation (including that of females) at all levels.

Improvements will be measured by an increase in participation from groups within and outside of WA and from increased on-course attendance and wagering per capita on-course and off-course.

Increase the Quality of the Racing Product in Western Australia

Initiatives to achieve this objective include developing a best practice breeder's scheme and assisting clubs, training venues and participants in achieving key performance indicators (KPIs).
The industry will also continue to be built to the point where it has a base product and elite racing product that is attractive and saleable in the event of product fees being introduced by interstate race clubs. Measurement of the number of starters in premium events, the profile of WA owners, trainers and breeders, enhanced racing infrastructure, the national profile of WA racing and the degree to which the WA product is supported will indicate improvements.

Increase the Stakeholder Satisfaction

Initiatives to achieve this objective include the following:

• Maximising industry participant interest and involvement in the governance of the industry
• Establishing and implementing a communication strategy about the role and responsibility of RWWA
• Maintaining ongoing support from the Government and industry participants for the recommendations of the Industry Review.

Stakeholder satisfaction will be measured by the acceptability of racing and wagering industry as a leisure activity, support for the RWWA strategy, wider media acceptance and confidence in the integrity of the industry.

Safeguard the Viability of the Racing Industry

The central aim will be to change the industry culture from being reliant on “welfare” payments to being provided with incentives to perform. This will include the setting up of business relationships.
RWWA will also need to leverage the volunteers and local, state and federal government funding and this will be directed through the Racing division who will provide resources to assist clubs hold meetings and build up their clubs on-course revenue streams by attracting increased attendances.

Initiatives to safeguard the viability of the industry include the following:

• Identifying opportunities to better manage industry facilities and maximise the return on infrastructure whilst minimising costs
• Continually evaluating and investigating the current status of oncourse facilities to meet current and future programming needs
• Ensuring the value from industry grants is maximised.

This will be measured by wagering profitability after payment for the racing product and the ability of the racing industry in the state to become financially self-sustaining.