RWWA encourages participation in the racing industry via attractive stakes levels and a fair return on investment for active participants. The strategic plans will also focus on encouraging racing as a career of choice industry; increasing on-course attendance rates and attracting a wider scope of racing clientele.
Reputation and performance are key elements of judging the quality of product emanating from a State’s racing industry. Western Australia adheres to best practice initiatives in relation to integrity and welfare and the strategic plans will focus on determining breeding standard opportunities and benchmarks. The breeding incentive schemes differ markedly across the codes and as such, each will be reviewed independently. The volume of racing at optimal levels will assist in determining a more attractive product and the maintenance of structured industry training and accreditation programs for participants will further enhance WA’s racing reputation.
RWWA currently maintains active consultation with stakeholders on funding issues and will continue to encourage active participation in industry decision making and strategic direction. Following the release of the strategic plans, it will be necessary to build greater capacity for communication and feedback opportunities.
The code strategic plans will be formulated as a blueprint for sustainability to ensure ongoing viability of the industry into the future. In identifying and building on the racing industry’s strengths and adapting to a changing economic climate, RWWA is committed to addressing the need for greater certainty. The dynamic balance required to maximise returns and minimise costs will be presented within the strategic plans and reflected in the revised Distribution Model for 2010/11.
In an increasingly competitive wagering market, the WA racing industry must build on the image and reputation it currently exhibits, promoting its local product as defined from other interstate racing product. RWWA will assist all facets of the industry in indentifying the capacity for change in areas that may provide opportunity for growth and long-term sustainability.
RWWA’s strategic plans will ensure that current industry threats are mitigated against effectively. It is acknowledged that aside from obvious wagering challenges facing the industry, the issue of animal welfare is encouraging increased activism. RWWA has incorporated key programme initiatives within the code plans to address this growing challenge to all three industry codes.
